![]() ![]() ![]() In this respect, ad blockers like uOrigin seem to have been the casualties of good intentions. Chromium’s Manifest V3 is ostensibly an attempt to make Chrome extensions more secure by restricting the way the extensions can interact with a user’s computer. As Motherboard reported last year, extensions are a great vector for hackers to gain access to your computer. Read More: Microsoft Putting Edge on Chromium Will Fundamentally Change the Webįor all their usefulness, many third-party Chrome extensions are also a major vulnerability. ![]() This can include everything from ad blocking extensions like uBlock to extensions that show you what the web would look like if you were colorblind or scrub offensive material from web pages. In October, Chromium developers announced their plan for Manifest V3, which they claimed would enable “trustworthy Chrome extensions by default.”Ĭhrome extensions are applications that run within Chromium browsers and allow users to customize the way they navigate the web. Life just got more difficult for publishers and advertisers….Hill’s bug report was posted to the website for Chromium, an open source project that develops the engine used by the Chrome, Brave, and Opera web browsers and soon Microsoft’s Edge browser. You can read Google’s latest blog post on how this will all work in their Chromium Blog post “ Under the hood: How Chrome’s ad filtering works“. If you happen to have ads on a site that Google has decided to block in Chrome, you may be paying for advertising that no one will ever see. If you are an advertiser using display ads:Īs an advertiser you need to be aware of the ads you are running, as well as the sites you are running them on. If you are a publisher who is reliant on advertising for any sort of income, just one “bad ad” that goes unfixed can have ALL the ads for your site blocked. Google has also stated that their own ad networks, AdSense and DoubleClick, are not exempt from the ad-blocker and ads will be blocked if their own networks are in violation.Īs a publisher you will need to be aware of the ads you are displaying on your site and what type of ads you are running. As of January 2018, Chrome’s user market share was 56.31% according to StatCounter, meaning that a majority of users on the internet will probably have an ad-blocker in place when they visit your site. This change is a major shift in how ad-blocking works. Chrome will then display a small notice to users when visiting your site that they have blocked the ads on your site with a link for more info. If you take no action, or if the correction isn’t sufficient, after 30 days Google will block ALL ads from showing on the site – not just the offending ads. Once you correct the ads in question, you will need to proactively request Google to re-review your site. If you are found to have offending “bad ads”, you will be given 30 days to correct the issue before Google acts to block ads on your site. Google will base your site’s status on a sampling of pages from your site on both desktop and mobile devices. If your site has yet to be reviewed, Google will not provide a status. Under “Web Tools” you will now have access to the “Ad Experience Report” which will give your site a Passing, Warning, or Failing status. Via the Search Console there will be a section marked “Web Tools”. To see if your site has ads that will violate these guidelines, you will need to have access to the Google Search Console for your site. These “bad ads” include pop-ups, countdown ads that restrict access to content until finished, auto-play ads, and large sticky ads. To come up with the guidelines on what is considered a “bad ad”, Google worked with the independent organization Coalition for Better Ads and identified 12 ad types that they found were a poor user experience for visitors. The iOS version of Chrome is Safari-based so it will not have the ad-blocking yet. This all starts with Chrome version 64 and will affect Windows, Mac, Linux, Chrome OS, and Android. What that means is Chrome will now block ads natively instead of you having to install an ad-blocker extension to the browser. Starting on Thursday, February 15 th 2018, Google turned on what they call “Ad Filtering” for their Chrome browser. ![]()
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